Thursday, March 17, 2011

Sterlite Copper celebrates International Women’s day


Tuticorin: Sterlite Copper observed International women’s day at Tharuvai grounds here on Tuesday.

As part of the celebrations, Mr.G.Srinivasan, Senior Vice President (Administration), DCW Limited hoisted the women’s day flag and reviewed the ceremonial parade by Sterlite employees, Non-governmental organisation (NGO) and Self Help Groups (SHGs) staff.

With the main theme of women marching forward despite the odds, women’s day theme song was sung by Sterlite Women Empowerment Project (SWEP) staff. Mr.G.Srinivasan also presented the awards for the best 32 self-help groups and 64 entrepreneurs. Prizes were distributed to the winners of various sports events organised by Sterlite recently.

Cultural events were also part of the event and around 6500 members of Sterlite SHGs participated in the event. Mr.S.R.Srinivasan, Vice President, Projects, Mr.R.Rajasekarapandy, Head – Corporate Social Responsibility, Mrs.Suganthi Chelladurai, Associate Manager – Corporate Social Responsibility and Dr.J.Tagore Derose, Director – Chevaliar Roche Society, shared the dais on the occasion.

Dr.R.Sunitha, Medical Officer, State Bank of India, Mr.Jeyapaul, Able Foundation, Mr.Dharmar, Vanavil Society, Ms.Kamalam, Chitaranjan Das Organisation, Mr.Jesudasan, Ugaseva Trust and Ms.Jeyarani, Justice Iyakkam were present.  

Photo Cut - Line: Mr.G.Srinivasan, Senior Vice President (Administration) presenting an award to one of the best Self Help Groups in the women’s day celebration organised by Sterlite Copper.

About Sterlite Women Empowerment Project

Sterlite Women Empowerment Project (SWEP) was conceived to help rural and coastal women become self confident and economically independent. It aims to promote family savings among self help groups (SHGs), which also allows them to take up projects that generate additional income for their families. Launched in March 2005, and engaged with six NGOs as project partners, SWEP has inspired the forming of 1074 SHGs covering 15,000 rural women from the marginalised sections of society. From the time of its inception, more than 160 groups have taken up profitable income generation activities to raise additional income to families, and the combined savings of these SHGs today amounts to Rs.4.5 crore.

Successful income generation activities started by the SHGs are varied and include pickle manufacture, mushroom cultivation, dry flower making, provision stores, candle making, readymade garment manufacture, farm animals rearing, milk vending, cotton bed making, ornamental fish making, petty shops etc.

Sterlite also helps the SHGs market their products and helped them showcase their products in the company and district level exhibitions to generate awareness revenue. This also exposed them to understand customer perceptions and prompted them modify the products according to market demand.

For further information, please contact:

Sundar Raj
Head - Public Relations
Sterlite Copper
Tel:  +91 461 661 2926

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